LAS VEGAS (US): Chinese electronics company TCL Corporation what food was in CES on Wednesday having a decide to revive BlackBerry handsets knocked with the mobile phone throne by Apple and Google.
TCL is putting its market clout behind the planning, manufacture and marketing of an new portfolio of BlackBerry smartphones, trusting what has solid position available in the market will renew faith inside the brand.
“What sells a product is confidence as part of your underlying capabilities knowning that there\’s a simple future,” said Steve Cistulli, gm for TCL Communication Technology Holdings Limited of America.
He noted the success TCL has gotten building its Alcatel brand name and expressed optimism the firm could place brakes on BlackBerry’s downward slide in 2010.
BlackBerry in Canada will remain in control of software and security on smartphones, while TCL will handle creating handsets powered by Google Android software, depending on company executives who provided a glimpse in the coming model.
“The next compilation of applications are controlled by BlackBerry,” said TCL research and development head Alain Lejeune, that was credited when the architect on the address BlackBerry.
“We want to keep it that way on the security side. The point that the last mile is on its way from Canada, and that is beyond the borders of China, is usually a strong value for us.”
Behind closed doors on a suite in a Sin city hotel, TCL provided a glimpse in the new BlackBerry smartphone which is to be the 1st given market underneath the alliance.
Pricing and various more knowledge about the newest BlackBerry will be revealed a the approaching Mobile World Congress show in Barcelona, and yes it will be the first in a very portfolio of smartphones, as outlined by Cistulli.
TCL planned to pay attention to businesses, rekindling BlackBerry’s strong good reputation productivity and security.
TCL saw the BlackBerry deal so that you can undertake smartphone heavyweights Apple and Samsung which includes a brand already known out there, Cistulli said.
“We were able to see there\’s still an extremely strong core of an individual captivated with BlackBerry,” TCL us president Nicolas Zibell told AFP.
Market research also showed a pent-up demand by businesses on an approach to smartphones from Apple or Samsung, that have been striving to realize ground in workplaces, based on TCL executives.
“Arresting the drop of the brand may be very challenging; like endeavoring to catch a knife,” Current Analysis analyst Avi Greengart told AFP in a briefing by TCL in a very suite on the Las Vegas strip.
“But, they can be being focused on the best possible market by asking for enterprises who may perhaps be serious about the BlackBerry good reputation for security.”